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Mass communication in India: a sociological perspective

By: Material type: TextTextPublication details: 2005 Sage Publications New DelhiDescription: 223 p. ; 22 cmISBN:
  • 9780761933724
Subject(s): DDC classification:
  • 302.230954 V4M2
Summary: Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, the author of this volume warns against equating mass communication with communication. While recognizing that electronic and digital communication is a fact of 21st century life, he reminds us that more than half of the world's population still does not benefit from these advances in technology. The overall message is that communication that is aimed at transforming society should not serve vested interests and instead must become a tool for ordinary people who can use modern systems to transform society. (http://www.uk.sagepub.com/books/Book228404/toc#tabview=title)
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 302.230954 V4M2 (Browse shelf(Opens below)) Available 172983
Total holds: 0

Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, the author of this volume warns against equating mass communication with communication. While recognizing that electronic and digital communication is a fact of 21st century life, he reminds us that more than half of the world's population still does not benefit from these advances in technology. The overall message is that communication that is aimed at transforming society should not serve vested interests and instead must become a tool for ordinary people who can use modern systems to transform society. (http://www.uk.sagepub.com/books/Book228404/toc#tabview=title)

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