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Business-to-business marketing : strategies and implementation / Daniel Michel ... [et al.].

Contributor(s): Material type: TextTextSeries: Profitable marketing relationships seriesPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.Description: xviii, 469 p. : ill. ; 26 cmISBN:
  • 0333921941 (cloth)
Subject(s): DDC classification:
  • 658.8/04 21
LOC classification:
  • HF5415.1263 .B873 2003
Online resources:
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.8 (Browse shelf(Opens below)) Available 153053
Total holds: 0

This book is an adaptation of a successful french text.

"Including the book in ... series on Profitable marketing relationships"--P. xv.

Includes bibliographical references and index.

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