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Crafting and executing strategy: the quest for competitive advantage: concepts and cases

By: Material type: TextTextPublication details: 2010 Tata McGraw-Hill New DelhiEdition: 16th edDescription: xxxix, 459 pISBN:
  • 9780070146723
Subject(s): DDC classification:
  • 658.4 T4C7/2010
Summary: Crafting and Executing Strategy is a trademark book that offers an engaging, clearly articulated and conceptually sound text on strategic management. This twenty first edition has been carefully revised to update the core concepts of the subject as per Indian curricula requirements. While it retains the 12-chapter outline of the previous edition, every chapter has been enriched with new topics and illustration capsules, many of which are in Indian context. These chapters are followed by a line-up of global and Indian cases, to engage students and sharpen their skills in applying the concepts and tools of strategic analysis. https://www.mheducation.co.in/crafting-and-executing-strategy-a-quest-for-competitive-advantage-concepts-cases-9788194244653-india#tab-label-product-description-title
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Crafting and Executing Strategy is a trademark book that offers an engaging, clearly articulated and conceptually sound text on strategic management. This twenty first edition has been carefully revised to update the core concepts of the subject as per Indian curricula requirements. While it retains the 12-chapter outline of the previous edition, every chapter has been enriched with new topics and illustration capsules, many of which are in Indian context. These chapters are followed by a line-up of global and Indian cases, to engage students and sharpen their skills in applying the concepts and tools of strategic analysis.

https://www.mheducation.co.in/crafting-and-executing-strategy-a-quest-for-competitive-advantage-concepts-cases-9788194244653-india#tab-label-product-description-title

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