New infotainment technologies in the home: demand-side perspectives

By:

Dholakia, Ruby Roy

Material type: Text

TextPublication details: 1996 Routledge New YorkDescription: viii, 291 pISBN:

9780805816266

Subject(s):

DDC classification:

381.4562138 N3

Summary: As the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.(http://www.routledge.com/books/details/9780805816266/)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	381.4562138 N3 (Browse shelf(Opens below))	Available		173517

Total holds: 0

Browsing Ahmedabad shelves Close shelf browser (Hides shelf browser)

Previous						No cover image available		Next
Previous	381.4370952135 B3T8 Tsukiji: the fish market at the center of the world	381.45002 S8L2 The late age of print: everyday book culture from consumerism to control	381.456 68497092 T4U6 Uncontainable: how passion, commitment, and conscious capitalism built a business where everyone thrives	381.4562138 N3 New infotainment technologies in the home: demand-side perspectives	381.45641 C7 The crisis of food brands: sustaining safe innovative and competitive food supply	381.456413 R3 Reinventing the mandi: market yards in a globalised world	381.4564130942 R9M2 The making of TESCO: a story of British shopping	Next

As the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.(http://www.routledge.com/books/details/9780805816266/)

There are no comments on this title.

to post a comment.