Intellectual property strategies for the 21st century corporation: a shift in strategic and financial management

By:

Bryer, Lanning G

Material type: Text

TextPublication details: 2011 John Wiley & Sons HobokenDescription: xiii, 322 pISBN:

9780470601754

Subject(s):

DDC classification:

346.73048 B7I6

Summary: The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470601752.html)

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	346.73048 B7I6 (Browse shelf(Opens below))	Available		174188

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The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470601752.html)

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