Consumer insights: findings from behavioral research

By:

Alba, Joseph W

Material type: Text

TextSeries: MSI relevant knowledge seriesPublication details: 2011 Marketing Science Institute CambridgeDescription: 130 pISBN:

9780982387757

Subject(s):

DDC classification:

658.83 C6

Summary: The book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references. (http://www.msi.org/Consumerinsights/index.cfm)

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.83 C6 (Browse shelf(Opens below))	Available		174481

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	658.83 C6 Consumer research: postcards from the edge	658.83 C6 Consumer market demographics in India	658.83 C6 Consumer insights: findings from behavioral research	658.83 C6/2001 Conjoint measurement: methods and applications	658.83 C6/94 Consumer market demographics in India	658.83 C61 Consumer behaviour: readings on domestic and international issues	Next

The book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references. (http://www.msi.org/Consumerinsights/index.cfm)

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