Marketing planning: strategy, environment and context

By:

Blythe, Jim

Material type: Text

TextPublication details: 2010 Financial Times Press HarlowDescription: xxi, 264 pISBN:

9780273724711

Subject(s):

DDC classification:

658.802 B5M2

Summary: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan (http://www.pearson.ch/HigherEducation/Marketing/MarketingStrategy/1471/9780273724711/Marketing-Planning-Strategy-Environment.aspx)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.802 B5M2 (Browse shelf(Opens below))	Available		174688

Total holds: 0

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan (http://www.pearson.ch/HigherEducation/Marketing/MarketingStrategy/1471/9780273724711/Marketing-Planning-Strategy-Environment.aspx)

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