Media and culture: an introduction to mass communication

By:

Campbell, Richard

Material type: Text

TextPublication details: 2000 Bedford/St. Martin's BostonEdition: 2nd edDescription: xxxiii, 555 pISBN:

9780312202002

Subject(s):

DDC classification:

302.230973 R4M3

Summary: Breaking the mold of traditional mass communication textbooks, Richard Campbell?s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture?s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture ?howculturaltrendsaffectourmediaandhowhistoricaldevelopments,technology,andkeymedialeadershaveshapedoursociety.Completingthefullpictureofthemassmediaisthetext?sin-depthcoverageofthehistory,structure,andeconomicsofeachindustry.Continuingthetraditionofcutting-edgecontent,the2009Updateincludesthemostcurrentmediatrendsanddevelopments.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	302.230973 R4M3 (Browse shelf(Opens below))	Available		175347

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Breaking the mold of traditional mass communication textbooks, Richard Campbell?s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture?s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture ?howculturaltrendsaffectourmediaandhowhistoricaldevelopments,technology,andkeymedialeadershaveshapedoursociety.Completingthefullpictureofthemassmediaisthetext?sin-depthcoverageofthehistory,structure,andeconomicsofeachindustry.Continuingthetraditionofcutting-edgecontent,the2009Updateincludesthemostcurrentmediatrendsanddevelopments.

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