Mall management
Material type: TextPublication details: 2012 Tata McGraw Hill Education Private Limited New DelhiDescription: xviii, 294 pISBN:- 9781259004995
- 658.8 S4M2
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.8 S4M2 (Browse shelf(Opens below)) | Available | 176244 |
This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. (http://www.tatamcgrawhill.com/html/9781259004995.html)
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