Marketing of high-technology products and innovations
Material type: TextPublication details: 2011 Pearson New DelhiEdition: 3rd edDescription: xxviii, 538 pISBN:- 9788131761076
- 658.022 M6M2
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.022 M6M2 (Browse shelf(Opens below)) | Available | 176245 |
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. (http://www.pearsoned.co.in/web/books/9788131761076_Marketing-of-HighTechnology-Products-and-Innovations_Jakki-J-Mohr.aspx)
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