Marketing of high-technology products and innovations

By:

Mohr, Jakki J

Material type: Text

TextPublication details: 2011 Pearson New DelhiEdition: 3rd edDescription: xxviii, 538 pISBN:

9788131761076

Subject(s):

High technology industries - Marketing

DDC classification:

658.022 M6M2

Summary: Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. (http://www.pearsoned.co.in/web/books/9788131761076_Marketing-of-HighTechnology-Products-and-Innovations_Jakki-J-Mohr.aspx)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.022 M6M2 (Browse shelf(Opens below))	Available		176245

Total holds: 0

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. (http://www.pearsoned.co.in/web/books/9788131761076_Marketing-of-HighTechnology-Products-and-Innovations_Jakki-J-Mohr.aspx)

There are no comments on this title.

to post a comment.