The handbook of strategic public relations and integrated marketing communications

Contributor(s):

[Caywood, Clarke L. ]

Material type: Text

TextPublication details: 2012 Tata McGraw Hill Education Private Limited New DelhiEdition: 2nd edDescription: xviii, 904 pISBN:

9781259027635

Subject(s):

DDC classification:

659.2 H2

Summary: The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. (http://www.tatamcgrawhill.com/html/9781259027635.html)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	659.2 H2 (Browse shelf(Opens below))	Available		176327

Total holds: 0

The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. (http://www.tatamcgrawhill.com/html/9781259027635.html)

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