Brand together: how co-creation generates innovation and re-energizes brands

By:

Ind, Nicholas

Material type: Text

TextPublication details: 2012 Kogan Page New DelhiDescription: x, 172 pISBN:

9780749463250

Subject(s):

DDC classification:

658.8 I6B7

Summary: A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of customer engagement and participation. It shows how to intertwine creativity with brand strategy and provides practical guidance .(http://www.koganpageusa.com/product/Brand-Together,1964.aspx)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 I6B7 (Browse shelf(Opens below))	Available		176530
Book	Jammu	658.827 IND (Browse shelf(Opens below))	Available		IIMLJ-1116

Total holds: 0

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Previous	658.8 I6 An integrated approach to services marketing: a book of readings on marketing of library and information services	658.8 I6 Impact: case studies on making marketing accountable	658.8 I61 Integrated marketing communications	658.8 I6B7 Brand together: how co-creation generates innovation and re-energizes brands	658.8 I6D9 Dynamic competitive analysis in marketing: proceedings	658.8 I6M2 Marketing of information products and services: proceedings	658.8 I6S6 Some issues in marketing and Development	Next

A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of customer engagement and participation. It shows how to intertwine creativity with brand strategy and provides practical guidance .(http://www.koganpageusa.com/product/Brand-Together,1964.aspx)

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