Marketing information products and services: a primer for librarians and informao

Contributor(s):

Jain, Abhinandan K

Material type: Text

TextPublication details: 2000 Tata McGraw-Hill Publishing Company Ltd., New DelhiDescription: 462 pISBN:

9780074632062

Subject(s):

DDC classification:

658.8 M222

Summary: Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? (http://www.idrc.ca/EN/Resources/Publications/Pages/IDRCBookDetails.aspx?PublicationID=356)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 M222 (Browse shelf(Opens below))	Available		176571

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Previous	658.8 M218 Marketing of information products and services: a guide for librarians and information professionals	658.8 M220 Marketing management: an international perspective: case book	658.8 M221/2000 The marketing book	658.8 M222 Marketing information products and services: a primer for librarians and informao	658.8 M222/2003-1 The marketing book	658.8 M222/2003-2 The marketing book	658.8 M222-1 Marketing information products and services: a primer for librarians and information professionals	Next

Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? (http://www.idrc.ca/EN/Resources/Publications/Pages/IDRCBookDetails.aspx?PublicationID=356)

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