Marketing warfare by Al Ries and Jack Trout

By:

Ries, Al

Material type: Text

TextPublication details: 2012 Tata McGraw Hill Education Private Limited New DelhiEdition: 20th Anniversary edDescription: viii, 216 pISBN:

9781259029004

Subject(s):

DDC classification:

658.8 R4M2

Summary: n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	658.8 R4M2 (Browse shelf(Opens below))	Available		176754

Total holds: 0

n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)

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