Strategic database marketing: the masterplan for starting and managing a profita

By:

Hughes, Arthur Middleton

Material type: Text

TextPublication details: 2012 Tata McGraw-Hill Education Private Limited New DelhiEdition: 4th edDescription: viii, 598 pISBN:

9781259029059

Subject(s):

Database marketing - Planning

DDC classification:

658.4 H8S8/2012

Summary: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities?and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.(http://www.tatamcgrawhill.com/html/9781259029059.html)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.4 H8S8/2012 (Browse shelf(Opens below))	Available		176756

Total holds: 0

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	658.4 H8M2 Management gurus: what makes them and how to become one	658.4 H8N3 The necessary nature of future firms: attributes of survivors in a changing world	658.4 H8S8/2012 Strategic database marketing: the masterplan for starting and managing a profita	658.4 H8T4 The timid corporation: why business is terrified of taking risk	658.4 H8T7 Trust in knowledge management and systems in organizations	658.4 H8W4 When firms change direction	Next

Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities?and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.(http://www.tatamcgrawhill.com/html/9781259029059.html)

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