Marketing in India: text and cases
Material type: TextPublication details: 2012 Vikas Publishing House Pvt.Ltd. NoidaEdition: 4th ed. revised editionDescription: xvi, 706 pISBN:- 9789325956766
- 658.8 N3M22/2012
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.8 N3M22/2012 (Browse shelf(Opens below)) | Available | 176837 |
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658.8 N2M2 Marketing successfully: a professional perspective | 658.8 N3 Networks in marketing | 658.8 N3 New age marketing: emerging realities | 658.8 N3M22/2012 Marketing in India: text and cases | 658.8 N4M2 Marketing decisions under uncertainty |
Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practicing managers who want to stay abreast with the latest developments in their field. (http://vikaspublishing.com/book_details.aspx?Bid=dMzGh/UhEL8=)
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