Staging the New Berlin: place marketing and the politics of urban reinvention post-1989 Colomb, Claire

By:

Colomb, Claire

Series: Planning, history, and environment seriesPublication details: 2012 Routledge New YorkDescription: x, 358 pISBN:

9780415594035

Subject(s):

DDC classification:

307.34160943155 C6S8

Summary: This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	307.34160943155 C6S8 (Browse shelf(Opens below))	Available		177341

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Includes bibliographical references (p. 318-345) and index

This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites.

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