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The power of co-creation: build it with them to boost growth, productivity, and profits

By: Contributor(s): Publication details: 2010 Free Press New YorkDescription: ix, 276 pISBN:
  • 9781451623543
Subject(s): DDC classification:
  • 658.40714  R2P6
Summary: Apple embraced co-creation to enhance the speed and scope of its innovation, generatवing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prodवuct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a comवmunity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Ahmedabad Non-fiction 658.40714 R2P6 (Browse shelf(Opens below)) Available 177389
Total holds: 0

Includes bibliographical references and index

Apple embraced co-creation to enhance the speed and scope of its innovation, generatवing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prodवuct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a comवmunity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.

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