New products management Crawford, Merle

By:

Crawford, Merle

Contributor(s):

Di Benedetto, Anthony

Publication details: 2011 McGraw-Hill New YorkEdition: 10th edDescription: xvi, 576 pISBN:

9780071289238

Subject(s):

DDC classification:

658.575 C7N3

Summary: Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management." ()

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	658.575 C7N3 (Browse shelf(Opens below))	Available		178411

Total holds: 0

Includes bibliographical references and index.

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management." ()

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