Qualitative media analysis Altheide, David L.
Series: Qualitative research methods: v. 38Publication details: 2013 Sage Publications Los AngelesEdition: 2nd edDescription: xiii, 150 pISBN:- 9781452230054
- 302.23072 A5Q8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
![]() |
Ahmedabad | Non-fiction | 302.23072 A5Q8 (Browse shelf(Opens below)) | Available | 178792 |
Browsing Ahmedabad shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
302.23 W3M2 The marketplace of attention: how audiences take shape in a digital age | 302.2301 H2P4 Philosophy of media: a short history of ideas and innovations from Socrates to social media | 302.230688 L4D3-2014 The definitive guide to entertainment marketing: bringing the moguls, the media, and the magic to the world | 302.23072 A5Q8 Qualitative media analysis | 302.23082 G4G3 Gender and the media | 302.23083 S8C4-2014 Children adolescents and the media | 302.23091724 M2M3 Media, communication and development: three approaches |
Includes bibliographical references (p. 139-146) and index.
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
There are no comments on this title.