Life in a rectangle Sanyal, Sujit

By:

Sanyal, Sujit

Publication details: 2012 Fingerprint New DelhiDescription: 260 pISBN:

9788172343989

Subject(s):

DDC classification:

659.1127 S2L4

Summary: Interesting stories of the good times, fun times, sad times, bad times, true advertising times from an era gone by. A memoir that makes you go back in time to experience the good old days, with the who’s who of the Indian ad world. An engaging, easy-to-read book, with an amusing pack of tales that will keep you entertained. Author Sujit Sanyal rambles down the memory lane in his candid memoir and narrates some revealing, some intriguing and other wacky stories about the advertising world from his Clarion days, his first agency, which he joined as a trainee and whose Kolkata branch he later went on to head. ‘This is more than just a book of what advertising was in Calcutta. In many ways it is an insight into how the city shaped some of its best and how those very people then outgrew Calcutta . . . a compelling read.’ - Suhel Seth.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	659.1127 S2L4 (Browse shelf(Opens below))	Available		179962

Total holds: 0

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	659.111 R8P5-IX Planning advertisments - Vol.9	659.111 S6T2 Targeted: how technology is revolutionizing advertising and the way companies reach consumers	659.1127 S2L4 Life in a rectangle

Interesting stories of the good times, fun times, sad times, bad times, true advertising times from an era gone by. A memoir that makes you go back in time to experience the good old days, with the who’s who of the Indian ad world.

An engaging, easy-to-read book, with an amusing pack of tales that will keep you entertained.
Author Sujit Sanyal rambles down the memory lane in his candid memoir and narrates some revealing, some intriguing and other wacky stories about the advertising world from his Clarion days, his first agency, which he joined as a trainee and whose Kolkata branch he later went on to head.

‘This is more than just a book of what advertising was in Calcutta. In many ways it is an insight into how the city shaped some of its best and how those very people then outgrew Calcutta . . . a compelling read.’ - Suhel Seth.

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