Music, markets and consumption O'Reilly, Daragh

By:

O'Reilly, Daragh

Publication details: 2013 Goodfellow OxfordDescription: x, 232 pISBN:

9781908999528

Subject(s):

DDC classification:

780.688 O7M8

Summary: This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including: Music as a ‘product’ Musical brands The music “consumer” The marketing of live music Musical tribes The musician as marketer The music business environment. Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	780.688 O7M8 (Browse shelf(Opens below))	Available		180708

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Previous	779.96413 F7F4 Fictitious dishes: an album of literature's most memorable meals	780 A7 A. R. Rahman: the spirit of music	780 P6S6 Sounding off: the memoirs of an Oscar-winning sound designer	780.688 O7M8 Music, markets and consumption

This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:

Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.

Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

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