Bargain fever: how to shop in a discounted world Ellwood Mark
Publication details: 2013 Penguin New YorkDescription: Viii, 278 pISBN:- 9781591845805
- 640.73 E5B2
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Ahmedabad | Non-fiction | 640.73 E5B2 (Browse shelf(Opens below)) | Available | 181319 |
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In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. He shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA, and uncovers the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Ellwood takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disney world of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital.
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