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Converting customer value : from retention to profit / J.A. Murphy ... [et al.].

Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xxviii, 388 p. : ill. ; 24 cmISBN:
  • 0470016345 (hbk. : alk. paper)
  • 9780470016343
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .M865 2006
Online resources:
Contents:
The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.812 (Browse shelf(Opens below)) Available 163237
Total holds: 0

Includes bibliographical references (p. [373]-380) and index.

The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture.

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