Converting customer value : from retention to profit / J.A. Murphy ... [et al.].
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xxviii, 388 p. : ill. ; 24 cmISBN:- 0470016345 (hbk. : alk. paper)
- 9780470016343
- 658.8/12 22
- HF5415.5 .M865 2006
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.812 (Browse shelf(Opens below)) | Available | 163237 |
Includes bibliographical references (p. [373]-380) and index.
The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture.
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