Advertising and society: an introduction

Contributor(s):

Pardun, Carol J [Editor]

Material type: Text

TextPublication details: Chichester Wiley 2014Edition: 2nd edDescription: xiii, 296 p. 24 cmISBN:

9780470673096

Subject(s):

DDC classification:

659.10420973 A2-2014

Summary: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. -Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing -Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes -Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented -Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text -Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470673095.html)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	659.10420973 A2-2014 (Browse shelf(Opens below))	Available		188823

Total holds: 0

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Previous	659.1019 S8A5 Alchemy: the magic of original thinking in a world of mind-numbing conformity	659.102673 A8G8 A guide for retail advertising and selling	659.1042 L3S6 Social communication in advertising	659.10420973 A2-2014 Advertising and society: an introduction	659.1082 S2P6-1 The role of advertising: a book of readings	659.1082 S2P7 The promise of advertising	659.109 S2H4 History of advertising	Next

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
-Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
-Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
-Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
-Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
-Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
(http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470673095.html)

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