Blockbusters: hitmaking, risktaking, and the big business of entertainment Elberse, Anita

Table of contents:

1.Betting on blockbusters
2.Launching and managing blockbusters
3.Investing in superstars
4.How superstars use their powers
5.Will digital technology end the dominance of blockbusters?
6.Will digital technology threaten powerful producers?
7.The future of blockbuster strategies
8.No business like show business?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.

(http://us.macmillan.com/books/9780805094336)