The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Scott, David Meerman

By:

Scott, David Meerman

Material type: Text

TextPublication details: New Jersey John Wiley & Sons, Inc. 2015Edition: 5th edDescription: xviii, 458 pISBN:

9781119070481

Subject(s):

DDC classification:

658.872 S2N3-2015

Summary: This fifth edition-the most extensively revised edition yet-includes: • Dozens of compelling case studies with revisions • Real-world examples of content marketing and inbound marketing strategies and tactics • A fresh introduction • A new chapter on sales and service • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books-including three international bestsellers-advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. (http://onlinelibrary.wiley.com/book/10.1002/9781119172499)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	658.872 S2N3-2015 (Browse shelf(Opens below))	Available		191436

Total holds: 0

Table of Contents:

Part I: How the Web Has Changed the Rules of Marketing and PR

Part I: How the Web Has Changed the Rules of Marketing and PR

Part III: Action Plan for Harnessing the Power of the New Rules

This fifth edition-the most extensively revised edition yet-includes:

• Dozens of compelling case studies with revisions
• Real-world examples of content marketing and inbound marketing strategies and tactics
• A fresh introduction
• A new chapter on sales and service
• Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books-including three international bestsellers-advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

(http://onlinelibrary.wiley.com/book/10.1002/9781119172499)

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