The brand trust report: India study 2012 Chandramouli, N.

Trust is the very basic of social and busisness life. When it breaks down, it brings life, as we know it, crumbling down. Since the Brand Trust Report" (BTR), India Study, 2011 was published last year, several global events have shocked and rocked the world. The Worldwide financial crisis is evident when we see small countries succumb and go under and when the largest countries of the world show no signs of recovery from their moribund intensive-case condition. Companies considered "too large to fail" have failed and business leaders with impeccable records have been found indulging in questionable practices. Those business, governments, media and leaders, who chose the short-cut, and yielded to the lure of lucre and power, have caved in. Trust was thus eroded, creating a new band of skeptics, those who lack belief in everything, even themselves. Contents:- India's Most Trusted Brands, The BTR Methodology, Studying the Influencer's Mindset, Understanding the Brand Trust Matrix, All India Listings-By category - Top 1000, Zonal Listing- By Rank- Top 300, All India Listings by Rank- Top 1000.