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Hit makers: how things become popular Thompson, Derek

By: Material type: TextTextPublication details: Allen Lane 2017 LondonDescription: 344 pISBN:
  • 9780241216026
Subject(s): DDC classification:
  • 306 T4H4
Summary: Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit. Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit. https://www.goodreads.com/book/show/32321599-hit-makers
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Ahmedabad Non-fiction 306 T4H4 (Browse shelf(Opens below)) Available 194147
Total holds: 0

Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit. Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit.

https://www.goodreads.com/book/show/32321599-hit-makers

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