Hit makers: how things become popular Thompson, Derek
Material type: TextPublication details: Allen Lane 2017 LondonDescription: 344 pISBN:- 9780241216026
- 306 T4H4
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Ahmedabad | Non-fiction | 306 T4H4 (Browse shelf(Opens below)) | Available | 194147 |
Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit. Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit.
https://www.goodreads.com/book/show/32321599-hit-makers
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