Conquering the chaos: win in India, win everywhere Venkatesan, Ravi

India is back. With the country's recent general elections resulting in a government formed by a new political party, led by business-friendly prime minister Narendra Kumar Modi, the world's largest democracy is once again on the minds of business leaders the world over. The renewal of interest in India is all the greater because of what's happening in neighboring China. For over thirty years, China was the growth engine for many Western multinational companies, but the combination of a slowing economy, rising wages, and increasing political risk has most companies looking for the next China. No other country is better positioned to play that role than India. In the short term, though, India will remain a challenging market--it may be on the verge of unprecedented growth. Can you afford to wait or should you plunge into this complex market today? What does it really take to win there? How do executives deal with India's volatility, uncertainty, and intense competition--and even prosper from it? Ravi Venkatesan, the former Chairman of Microsoft India and Cummins India, offers expert advice on how your company can overcome the unique challenges of the Indian market. He argues that India is in fact an archetype for most developing nations, many of which present similar challenges. Succeeding in India is important not just because it is a big market but also because it is a litmus test for your corporation's ability to succeed in other emerging markets. Combining personal experience and in-depth interviews with CEOs and senior leaders at dozens of companies, Venkatesan shows you how to tackle political changes, policy uncertainty, and corruption and thrive in India. He proves that you can break through, but it takes a very different type of leadership, both locally and at corporate headquarters. This practical book gives you the keys to win in India, other emerging markets, and, indeed, globally.

https://hbr.org/product/conquering-the-chaos-win-in-india-win-everywhere/an/10963-HBK-ENG