Wild ride: inside Uber's quest for world domination Lashinsky, Adam

By:

Lashinsky, Adam

Material type: Text

TextPublication details: Penguin 2017 LondonDescription: 228 pISBN:

9780241278482

Subject(s):

DDC classification:

388.413214 L2W4

Summary: Long-listed for FT Business Book 2017 The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting. https://www.penguin.co.uk/books/297682/wild-ride/

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	388.413214 L2W4 (Browse shelf(Opens below))	Available		195411

Total holds: 0

Long-listed for FT Business Book 2017

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

https://www.penguin.co.uk/books/297682/wild-ride/

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