Building a storybrand: clarify your message so customers will listen

By:

Miller, Donald

Material type: Text

TextPublication details: Harper Collins 2017 New YorkDescription: x, 228 pISBN:

9780718033323

Subject(s):

DDC classification:

658.8 M4B8

Summary: Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. http://www.harpercollins.com.au/9780718033323/building-a-storybrand-clarify-your-message-so-customers-will-listen/

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	658.8 M4B8 (Browse shelf(Opens below))	Available		196327

Total holds: 0

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Previous	658.8 M2M2 Marketing research: an applied orientation	658.8 M2M2-1 Marketing strategies	658.8 M2M2-1 Marketing : an introductory analysis	658.8 M4B8 Building a storybrand: clarify your message so customers will listen	658.8 M4E8 The essential of marketing	658.8 M4M21 Marketing in travel and tourism	658.8 M6L6 Logistics of distribution system	Next

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

http://www.harpercollins.com.au/9780718033323/building-a-storybrand-clarify-your-message-so-customers-will-listen/

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