Attitudes: insights from the new implicit measures

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Publication details: Routledge 2015 UKDescription: xii, 543 pISBN:

9781138882904

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DDC classification:

152.40287 A8

Summary: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. https://www.routledge.com/Attitudes-Insights-from-the-New-Implicit-Measures/Petty-Fazio/p/book/9781138882904

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	152.40287 A8 (Browse shelf(Opens below))	Available		197389

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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change.

https://www.routledge.com/Attitudes-Insights-from-the-New-Implicit-Measures/Petty-Fazio/p/book/9781138882904

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