Mass media effects research: advances through meta-analysis

Contributor(s):

Material type: Text

TextPublication details: Routledge 2007 New YorkDescription: xiii, 535 p. With indexISBN:

9780805849998

Subject(s):

DDC classification:

302.23 M2

Summary: This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society. https://www.routledge.com/Mass-Media-Effects-Research-Advances-Through-Meta-Analysis/Preiss-Gayle-Burrell-Allen-Bryant/p/book/9780805849998

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	302.23 M2 (Browse shelf(Opens below))	Available		197974

Total holds: 0

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

https://www.routledge.com/Mass-Media-Effects-Research-Advances-Through-Meta-Analysis/Preiss-Gayle-Burrell-Allen-Bryant/p/book/9780805849998

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