Social communication in advertising

By:

Leiss, William

Contributor(s):

Material type: Text

TextPublication details: New York Routledge 2018Edition: 4thDescription: x, 431 p. With indexISBN:

9781138094567

Subject(s):

DDC classification:

659.1042 L3S6

Summary: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. https://www.routledge.com/Social-Communication-in-Advertising-Consumption-in-the-Mediated-Marketplace/Leiss-Kline-Jhally-Botterill-Asquith/p/book/9781138094567

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	659.1042 L3S6 (Browse shelf(Opens below))	Available		198089

Total holds: 0

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Previous	659.1019 F3P8 The psychology of advertising	659.1019 S8A5 Alchemy: the magic of original thinking in a world of mind-numbing conformity	659.102673 A8G8 A guide for retail advertising and selling	659.1042 L3S6 Social communication in advertising	659.10420973 A2-2014 Advertising and society: an introduction	659.1082 S2P6-1 The role of advertising: a book of readings	659.1082 S2P7 The promise of advertising	Next

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

https://www.routledge.com/Social-Communication-in-Advertising-Consumption-in-the-Mediated-Marketplace/Leiss-Kline-Jhally-Botterill-Asquith/p/book/9781138094567

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