Involving the audience: a rhetorical perspective on using social media to improve websites

By:

Breuch, Lee-Ann Kastman

Material type: Text

TextPublication details: Routledge 2018 New YorkDescription: xviii, 200 p. With indexISBN:

9780815384540

Subject(s):

DDC classification:

302.231 B7I6

Summary: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience. (https://www.crcpress.com/Involving-the-Audience-A-Rhetoric-Perspective-on-Using-Social-Media-to/Breuch/p/book/9780815384540)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	302.231 B7I6 (Browse shelf(Opens below))	Available		198915

Total holds: 0

Table of Contents

1.The Social Web Imperative
2.Rhetorical Roots of Audience Involvement
3.Social Web Usability Research Method(s)
4.Failure and Fallout/Response and Recovery
5.Trouble with Search/Managing Change
6.Audience Involved/Audience Initiated
7.Methodological Appendix

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

(https://www.crcpress.com/Involving-the-Audience-A-Rhetoric-Perspective-on-Using-Social-Media-to/Breuch/p/book/9780815384540)

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