The business of film: a practical introduction

Table of Contents

Notes on Contributors
List of Figures/Tables
Preface

Chapter 1: A Brief History of the Film Industry
Movie Industry Themes
A Brief Business History Of Film
Convergence And Disruption
Fast Forward To Present Day
Chapter 2: A Business Overview of Film
Key Characteristics Of The Industry
Structure Of The Industry
New Media Players And Their Impact
Chapter 3: Movie Development
Where Films Come From
Process
Studio Versus Indie
DIY Filmmaking
Chapter 4: Financing
Corporate Financing
Picture Financing
Crowdfunding, Production Incentives, Soft Money
The Future
Chapter 5: Production
Preproduction—Planning
Production
Postproduction
Impact Of Mobile, VR/AR And IMAX
Chapter 6: Distribution
Distribution Details
The Distribution Agreement
Changes In Distribution: OTT, Convergence, Disruptors
Impact Of The Internet And Mobile Technology
Direct And Hybrid Models
Global Influences On Distribution
Chapter 7: Movie Marketing
Marketing: Creating Awareness For A Film
Social Media
Trends In Promotion And Marketing
Film Festivals And Markets
Chapter 8: Film Exhibition, Retail & Consumption
Exploitation: Creating Availability Of A Film
Theatrical
Rethinking The Theatrical Experience
New Business Models
From Video/DVD To VOD/PPV
Online And Mobile Platforms
Cable/Free-TV/Cutting The Cord
Impact Of Global Markets
Ancillary Rights
Chapter 9: Accounting
GAAP Versus Contractual Accounting
GAAP—Corporate Accounting
Chapter 10: Case Studies
How To Make $250 Million And Lose It, In A Year: The Story Of The Film Business
– By Stephen Greenwald
Cell Phone Feature Film: Tangerine
Comic Book Movies Take Over The World: Wonder Woman
Relying On Genre: 2017 Horror Movie, Stephen King’s It
Netflix In Movie Theaters: Okja
Contrasting Film Industries: Europe And Hollywood
– By Michael Kalb
The Nature Of Copyright: European Author’s Rights Versus American Copyright
– By Michael Kalb

Appendix
A. Option and Literary Purchase Agreement
B. Release For Submission Of Materials To Studio Or Production Company
C. Writer Theatrical Short-Form Agreement – Work For Hire
D. Life Story Rights Agreement
E. Directing Agreement
F. Actor Services Agreement
G. Product Placement Release
H. Script Readers Coverage Report Content and Format
I. Acceptable Genre Classifications
J. Film Festivals
K. Online Film Distribution Platforms
L. Popular Movie Industry Trade Magazines / Sites
Index

The updated second edition of this text introduces readers to the business of film at every stage of the film making life cycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets.

This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An e-Resource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

https://www.crcpress.com/The-Business-of-Film-A-Practical-Introduction/Landry-Greenwald/p/book/9781138571419