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The book about you: festschrift for Professor A. K. Jain, 2018

Contributor(s): Material type: Text

TextPublication details: 2018 N.A. N.A.Description: 132pSubject(s):

DDC classification:

658.8 B6

Summary: It is a set of twenty-one articles around the themes of problem solving and customer centricity, written by students across batches and working in a variety of sectors. We have a member of parliament, a managing director of a leading commercial bank and a chairman of a unique national development bank, noted social entrepreneurs and new age e-business wave makers, distinguished academics, advertising and market researcher industry shapers and business leaders working globally and locally with consumer goods majors. The articles have been arranged in 6 sections: A.K. Jain: The Institution, Public Service, Society, culture and innovation, Consumer research, Consumer centricity in Business, Global Business.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	658.8 B6 (Browse shelf(Opens below))	Available		199096

Total holds: 0

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Previous	658.8 A6I6 Innovation-key to marketing progress: proceedings	658.8 B3M24 Managerial marketing; strategy and cases	658.8 B5P7 Product strategy and management	658.8 B6 The book about you: festschrift for Professor A. K. Jain, 2018	658.8 B6C2-1 Cases in marketing strategy	658.8 B6C2-2 Cases in marketing strategy	658.8 B6P7-1 Problems in marketing	Next

Content

A.K. Jain: The Institution
01. A close encounter of the third kind
02. Abhinandan ko Abhinandan ho!

Public Service
03. How do politicians keep a finger on the pulse of the people: and how do some get it more right than others?
04. The idea of customer centricity in the role of a Deputy commissioner/district collector.
05. Consumer behavior challenges in creating a giving industry and insights from the journey on how to change them.
06. The purpose of brand purpose.
07. Making world's Largest micro-finance programme vibrant and impactful - a case study.

Society, culture and innovation
08. Has Indian advertising successfully captured the tremendous social change?
09. Culture as Lens?
10. Immersion and insights in a digital world.
11. Cricket's innovation from within.

Consumer research
12. Three questions to guide the choice of a research method.
13. Mirror neurons and customer buying behavior.
14. In search of consumer truth: measurement challenges in emerging asia and "first-principle" driven innovations.

Consumer centricity in Business
15. Balancing business process efficiency and customer service: can one have it all?
16. What the Nykaa journey has taught me about customer service.
17. Designing financial solutions for the poor: five insights from the bottom of the pyramid.
18. Is price discounting the only way to build an E-commerce mass market business in India?

Global Business
19. How marketing success requires smart strategy too: learning from the new emerging market multinationals.
20. Supercharged technology enabled glocalisation: learning local to build global brands.
21. Himalayan sunder - driving the Indian and the Chinese consumers.

It is a set of twenty-one articles around the themes of problem solving and customer centricity, written by students across batches and working in a variety of sectors. We have a member of parliament, a managing director of a leading commercial bank and a chairman of a unique national development bank, noted social entrepreneurs and new age e-business wave makers, distinguished academics, advertising and market researcher industry shapers and business leaders working globally and locally with consumer goods majors.
The articles have been arranged in 6 sections: A.K. Jain: The Institution, Public Service, Society, culture and innovation, Consumer research, Consumer centricity in Business, Global Business.

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