Behavioral economics: the basics

By:

Corr, Philip

Contributor(s):

Plagnol, Anke [Co author]

Material type: Text

TextPublication details: Routledge 2019 New YorkDescription: x, 249p. With indexISBN:

9781138228917

Subject(s):

DDC classification:

330.019 C6B3

Summary: Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like: What is behavioral economics? How does it help us to understand economic behavior? What does it tell us about how people form judgements and make decisions in their private and public lives? What does it tell us about the psychological nature of financial catastrophes that afflict our economic system? With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic. https://www.routledge.com/Behavioral-Economics-The-Basics/Corr-Plagnol/p/book/9781138228917

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	330.019 C6B3 (Browse shelf(Opens below))	Available		199204

Total holds: 0

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Previous	330.0151955 G4A7 Applied economic forecasting using time series methods	330.019 A6C6 A course in behavioral economics	330.019 B3 The Oxford handbook of behavioral economics and the law	330.019 C6B3 Behavioral economics: the basics	330.019 E2E2 An economist’s lessons on happiness: farewell dismal science!	330.019 E4N8 Nudge: improving decisions about health, wealth, and happiness	330.019 O7B3 Behavioural economics: psychology, neuroscience, and the human side of economics	Next

Table of Contents

Chapter 1: What is Behavioral Economics and Why is it Important?

Chapter 2: The Ascent and Dissent of Economics

Chapter 3: ECON: Homo Economicus

Chapter 4: HUMAN: More Homer (Simpson) than Homo Economicus

Chapter 5: Manners, Monkeys and Moods

Chapter 6: Nudge: Whys, Ways and Weasels

Chapter 7: Sell! The Commercial (and Political) World of Persuasion

Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:
What is behavioral economics?
How does it help us to understand economic behavior?
What does it tell us about how people form judgements and make decisions in their private and public lives?
What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?
With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

https://www.routledge.com/Behavioral-Economics-The-Basics/Corr-Plagnol/p/book/9781138228917

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