The case study handbook: a student's guide
Material type: TextPublication details: Harvard Business Review Press 2018 BostonDescription: vi, 253 p. Includes indexISBN:- 9781633696150
- 658 E5C2
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658 DRU Frontiers of management | 658 DRU The practice of management | 658 DRU Frontiers of management | 658 ELL The case study handbook: a student's guide | 658 FIT Service Management: Operations, Strategy Information | 658 HAK Service management and operations | 658 HAM The future of management |
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In "The Case Study Handbook, Revised Edition," William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
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