The CEO factory: management lessons from Hindustan Unilever
Material type:
TextPublication details: Juggernaut Books 2019 New DelhiDescription: xxvi, 241 pISBN: - 9789353450847
- S4C3 658.409
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
Ahmedabad General Stacks | Non-fiction | 658.409 S4C3 (Browse shelf(Opens below)) | Available | 201000 |
Table of Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements
Preface
Why are there so many CEOs across industries in India who are ex-Unilever people? What is the company’s secret management training sauce? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book.
https://www.juggernaut.in/books/ceo-factory-management-lessons-from-hindustan-uni
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