Back from the brink: turning escorts around

By:

Seetha

Contributor(s):

Gupta, Sharad [Co-author]

Material type: Text

TextPublication details: Harper Business 2020 NoidaDescription: xviii, 221 p. Includes bibliographical references and indexISBN:

9789353573492

Subject(s):

DDC classification:

S3B2 338.4762954

Summary: The Escorts Group, one of India’s most iconic business houses, has seen its fair share of major setbacks in its seventy-five-year history. Founded in 1944 in Lahore, Escorts was first a victim of Partition. In 1960, it set up its manufacturing base in Faridabad on the outskirts of Delhi, and over the years was associated with leading global players such as Ford, JCB and Yamaha. The Rajdoot bikes it produced were a rage in the 1980s. But the same decade also witnessed a hostile takeover bid by Lord Swraj Paul, one of the lowest points in the company’s life. No crisis, though, compared with the downturn that followed the economic liberalization of 1991, with the group exiting several of its business. At one point, the financial crisis was so deep that power supply to its office was cut off for non-payment of bills. From then to now, Escorts has seen a remarkable turnaround, led by Rajan Nanda and his son Nikhil. Back from the Brink is the story of how Escorts was turned around – an eye-opening account of management, with crucial lessons for practitioners, professionals and students looking to understand how a quintessentially Indian company is run – and revived. https://harpercollins.co.in/product/back-from-the-brink/

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	338.4762954 S3B2 (Browse shelf(Opens below))	6		201793
Book	Kozhikode		658.012.2 SEE/B (Browse shelf(Opens below))	Available		IIMKO-36935

Total holds: 0

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Previous	658.012.2 PAR/P Practicing strategy :	658.012.2 PEL/D Directing the ERP implementation	658.012.2 REE/Y Your strategy needs a strategy	658.012.2 SEE/B Back from the brink: turning escorts around	658.012.2 SHA/W Win-win corporations	658.012.2 SIN/L Linear optimization for business:	658.012.2 SMI/S Strategic project Management	Next

The Escorts Group, one of India’s most iconic business houses, has seen its fair share of major setbacks in its seventy-five-year history. Founded in 1944 in Lahore, Escorts was first a victim of Partition. In 1960, it set up its manufacturing base in Faridabad on the outskirts of Delhi, and over the years was associated with leading global players such as Ford, JCB and Yamaha. The Rajdoot bikes it produced were a rage in the 1980s. But the same decade also witnessed a hostile takeover bid by Lord Swraj Paul, one of the lowest points in the company’s life. No crisis, though, compared with the downturn that followed the economic liberalization of 1991, with the group exiting several of its business. At one point, the financial crisis was so deep that power supply to its office was cut off for non-payment of bills. From then to now, Escorts has seen a remarkable turnaround, led by Rajan Nanda and his son Nikhil. Back from the Brink is the story of how Escorts was turned around – an eye-opening account of management, with crucial lessons for practitioners, professionals and students looking to understand how a quintessentially Indian company is run – and revived.

https://harpercollins.co.in/product/back-from-the-brink/

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