Consumer behavior and culture: Consequences for global marketing and advertising

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Material type: Text

TextPublication details: New Delhi Sage 2011Edition: 2ndISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Rohtak	658.8342 MOO (Browse shelf(Opens below))	Available		IIMR-2857

Total holds: 0

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Previous	658.8342 MAR Understanding children as consumers /	658.8342 MAR Habit: The 95% of behavior marketers ignore	658.8342 MEI Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for	658.8342 MOO Consumer behavior and culture: Consequences for global marketing and advertising	658.8342 PLE Branded mind: What neruroscience really tells us about the puzzle of the brain and the brand	658.8342 PRA Unconscious branding: How neuroscience can empower (and inspire) marketing	658.8342 SCH Consumer behavior	Next

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