Advanced database marketing : innovative methodologies and applications for managing customer relationships

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Material type: Text

TextPublication details: USA Gower 2013ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Rohtak	658.834 COU (Browse shelf(Opens below))	Available		IIMR-3422

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Previous	658.83 ZIK Marketing research	658.8302853 COU Marketing research with SAS Enterprise guide /	658.834 2 BAT Consumer behaviour: Text and cases	658.834 COU Advanced database marketing : innovative methodologies and applications for managing customer relationships	658.834 KAH Marketplace Lifestyles in an Age of Social Media: Theory and Methods	658.8340 KEN Modern analysis of customer surveys: With applications using R	658.834 MIC Transformative consumer research for personal and collective well-being	Next

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