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Advertising and promotion: An integrated marketing communications perspective
Material type:
TextPublication details: New Delhi Tata McGraw Hill 2010Edition: 7thISBN: - 9780070144965
- 659.1 BEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Kozhikode | GIFT | 659.1 BEL/A (Browse shelf(Opens below)) | Available | IIMKO-G951 | |||
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Kozhikode | GIFT | 659.113.8 BEL;6/A (Browse shelf(Opens below)) | Available | IIMKO-G763 | |||
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Book
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Kozhikode | GIFT | 659.113.8 BEL/A (Browse shelf(Opens below)) | Available | IIMKO-G786 | |||
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Book
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Rohtak | 659.1 BEL (Browse shelf(Opens below)) | Available | IIMR-G241 |
Total holds: 0
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| 659.113.8 BEL/A Advertising and promotion | 659.113.8 BEL/A Advertising and promotion | 659.113.8 BEL;1 Advertising and promotion | 659.113.8 BEL;6/A Advertising and promotion: An integrated marketing communications perspective | 659.127.6 DIC It's not about size | 659.127.6 KEL;1 Strategic brand management: | 659.127.6 KEL;1 Strategic brand management: building, measuring, and managing brand equity |
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