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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.

By: Material type: TextTextPublication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN:
  • 9780137152223 (pbk. : alk. paper)
  • 0137152221 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HD30.37 .S49 2009
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.872 (Browse shelf(Opens below)) Available 168616
Book Book Shillong Available IIMSH-0007990
Book Book Shillong Available IIMSH-0007991
Total holds: 0

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

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