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Understanding children as consumers / edited by David Marshall.
Material type:
TextSeries: Advanced marketing seriesPublication details: Los Angeles : Sage, 2010.Description: xvii, 262 p. : ill. ; 25 cmISBN: - 9781847879264
- 9781847879271 (paper)
- HF5415.332.C45 U53 2010
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Rohtak | 658.8342 MAR (Browse shelf(Opens below)) | Available | IIMR-280 |
Total holds: 0
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| 658.8342 LOV Consumer behavior | 658.8342 LOV Consumer behavior: Concepts and applications | 658.8342 MAJ Consumer behavior: Insight from Indian market | 658.8342 MAR Understanding children as consumers / | 658.8342 MAR Habit: The 95% of behavior marketers ignore | 658.8342 MEI Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for | 658.8342 MOO Consumer behavior and culture: Consequences for global marketing and advertising |
Includes bibliographical references and index.
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