How industries evolve : principles for achieving and sustaining superior performance / Anita M. McGahan.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2004.Description: ix, 245 p. : ill. ; 25 cmISBN:- 1578518407 (hardcover)
- 658.4/012 22
- HD58.8 .M3445 2004
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Rohtak | 658.4012 MCG (Browse shelf(Opens below)) | Available | IIMR-2413 |
Includes bibliographical references (p. 225-230) and index.
Introduction and overview -- The four trajectories of industry evolution -- How change unfolds on each trajectory -- Assessing the nature and stage of evolution in an individual industry -- Conforming to the rules of change within an industry -- Creating a business-unit strategy that exploits the opportunities in industry evolution -- Diversifying across businesses to capitalize on industry evolution -- Epilogue.
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