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Marketing research with SAS Enterprise guide / Kristof Coussement, Nathalie Demoulin, Karine Charry.

By: Contributor(s): Material type: TextTextPublication details: Farnham, Surrey, England : Gower Pub. ; Burlington, VT : Ashgate Pub., c2011.Description: xiv, 302 p. : ill. ; 25 cmISBN:
  • 9781409426769 (pbk. : alk. paper)
  • 1409426769 (pbk. : alk. paper)
  • 9781409426776 (ebook)
  • 1409426777 (ebook)
Subject(s): DDC classification:
  • 658.8/3028553 23
LOC classification:
  • HF5415.2 .C645 2011
Contents:
Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Rohtak 658.8302853 COU (Browse shelf(Opens below)) Available IIMR-2925
Total holds: 0

Includes bibliographical references and index.

Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.

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