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Darwin's brands : adapting for success / Anand Halve.

By: Material type: TextTextPublication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012.Description: xvii, 168 p. : ill. ; 24 cmISBN:
  • 9788132107156 (paper back)
  • 8132107152 (paper back)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 H347 2012
Contents:
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Rohtak 658.827 HAL (Browse shelf(Opens below)) Available IIMR-2941
Total holds: 0

Includes bibliographical references.

Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.

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